About the house

A fashion house built on heritage, guided by intention.

Amman, since 1994.

Hanan Bakri is a luxury fashion house in Amman, Jordan, specialising in couture, ready-to-wear, image consulting and personalised styling experiences.

The house

Fashion is not only what you wear. It is how you feel when you live in it. Couture thinking belongs in every corner of a woman’s life: from the most cinematic evening to the quietest morning, the same standard of craftsmanship applies. Patient hands, precise fit, and garments made to be lived in, not worn once.

In her words

I design for the woman who knows her worth, and dresses to remind the world.

Hanan Bakri, founder · Amman, since 1994

Hanan Bakri.

A designer who has spent thirty years insisting that fashion can hold emotion, memory and intention all at once. From a single atelier in Amman in 1994, she built a couture house known for private, intentional work shaped around the woman who wears it.

Bridal couture

Bespoke bridal pieces created in private consultation. Crafted to honour heritage while celebrating the woman the bride is becoming.

Evening couture

Evening pieces with cinematic presence. Sculptural silhouettes, refined fabrics, and details measured to a sigh.

Abayas couture

Modern abayas designed with architectural grace, a cultural inheritance reinterpreted through couture craftsmanship.

Ready to wear

Refined ready-to-wear collections distributed under the LOVE brand. Couture spirit, brought into everyday life.

HB Devotion jewellery

Precious accessories conceived as emotional companions, small artefacts of devotion to the woman who wears them.

Bespoke atelier

The MAISON private atelier, for pieces designed entirely from a single conversation, by appointment only.

The archive

A house, in portraits.

Full-length frames from the atelier: quiet presence, measured drama, and the silhouette of thirty years.

A red pleated chiffon gown with a gold embroidered bodice, photographed in a lit stone arcade at night.

A plum metallic gown with a flower at the shoulder, photographed in a panelled corridor under chandeliers.

A blue silk gown with a ruffled front, photographed in a frescoed and gilded hall.

A bridal gown with a long tulle veil held open at arm’s length, photographed in a gilded doorway.

A crystal beaded gown with a matching embroidered hood and long sleeves, photographed seated beneath a chandelier.

A red satin gown with a sculpted peplum, worn with long black gloves, photographed in a pale panelled doorway.

An iridescent embroidered ball gown with a full skirt, photographed against gilded panelling beside a marble bust.

A liquid metallic gown in red and fuchsia with a draped bodice and a high slit, photographed against a frescoed wall lit by candelabra.

A red draped gown with a wide gold belt and chiffon panels held out at arm’s length.

Our legacy

Thirty years of craft. One philosophy.

The discipline of fashion is the discipline of self.

1994

Origins
First couture house established in Amman

Pioneer of structured fashion design in Jordan.
1999

First runway
Landmark presentation at the Amman Marriott

The region’s first formal couture show.
2001

Expansion
Entry into Abu Dhabi’s elite private circles

Building a GCC clientele that endures today.
2002

Royal patronage
Fashion show under the patronage of H.R.H. Princess Alia Al Faisal

A defining moment in the house’s regional standing.
2005+

Regional reach
Showcases across Egypt and Lebanon

A cross-market presence established for private commissions.
2012-18

Milan
Milan presentations at Palazzo Visconti and Villa Clerici

International luxury stages across the Milan season.
2025

Recognition
Certificate of Appreciation from H.H. Dr. Sheikha Shamma bint Mohammed bin Khalid Al Nahyan

Elegance Meets Sustainability Forum, Abu Dhabi.